Bacchanalia Magazine

by Reb Jordin

Hailing from Bournemouth but now based in Manchester, indie singer songwriter Chloe Slater is certainly not one to miss. Gaining followers rapidly on social media platforms, Slater has claimed to have written the song of ‘rot girl winter’, a term relatable to her listeners who have anticipated the release of her second single, ’24 hours’ for quite some time now. The single was released on February 8 th and has received an abundance of love ever since. Slater’s sound is reminiscent of the likes of Wet Leg and Clairo setting the bar very high for this new artist, however, there is no doubt in my mind that Slater won’t fulfil these standards as her career continues to flourish.

’24 hours’ begins with a catchy drumbeat enticing the listener from the start and mirroring the battle march against consumerism and the toxic nature of social media which this song reflects upon. The opening lyrics ‘it’s not clear if I am ripening or rotting’, paint the vulnerable image of normal people coming to a standstill during the winter months due to the prolonged periods of darkness which cause emotional issues such as seasonal depression. This is quickly followed by ‘it girl told me if I’m sad to just go shopping’, which reflects the damage influencers can cause on the mental health of normal people as they are so out of touch with real life issues. From the single’s beginning Slater makes the statement that she is proud to be anti-consumerist in a world full of fast fashion and emotionally destructive social media posts.

The beat begins to quicken, and the guitar grows louder as we enter the blasting chorus. Slater exclaims, ‘your 24 hours aren’t the same as mine’, which takes inspiration from the Molly-Mae Hague controversy from back in 2022. This moment is extremely powerful as Slater speaks up for the people who don’t live a life of luxury and who’s situation is never respectfully represented in the media. ’24 hours’ is a protest for the harmful situations caused by sheltered and uneducated people who try to influence our day to day lives.

The bridge of this song only further builds on the passion and bitterness of this single. Slater chants like a witch’s curse, ‘saw you on a billboard babe when I was walking to my nine to five’ hexing social media and influencer culture in her ritual of representing young people whose mental health has been greatly impacted by their insensitivity. Listeners can’t help but resonate with that defeated feeling as we all realise that the design of the world is cruel and only benefits certain individuals which fit its perfect image.

’24 hours’ could definitely be considered this generation’s ‘Eat The Rich’, and will constantly keep fans on their toes as the lyrics get wilder and the backing gets considerably louder and more aggressive. Chloe Slater is one to watch and will only get bigger from here.

So go and give this artist’s music a listen as fans anticipate what will come next for the wonderful Chloe Slater!